ECO GROUP

I am utterly intrigued by the human brain. I have researched a great deal into how malleable the brain is and how it can be swayed into 'choice' making, so it was a great opportunity to put that passion into action when 4 years ago I was offered a position as a Marketing and PR Manager for Eco Group. This is a family business which runs a group of very successful restaurants in London; two cafes/delicatessens, a pizzeria, a bakery and a Thai restaurant, all with their own identity and some of them spanning over two decades. I conceived, delivered and project managed very successful campaigns for all five eateries. This involved designing promotional material, creating seasonal window displays and interior decorations, bringing creativity and fun into every aspect of the businesses. The most recent project was a re-branding of Absolutely Starving, London Bridge. I commissioned and art directed photographers, Studio 68b and design studio, Preflight., to refresh and establish a comprehensive style by creating a new website, using bespoke visual assets which we then applied to the interior and exterior building and across all marketing materials and print.